You can trust me to deliver the copy you need - I’ve over 25 years’ experience and a track record of winning awards, notably in the charity, financial and retail sectors.
You’ll get more than words - I walk in the shoes of your audience, finding the insights that matter to them. What I write is meaningful, persuasive, effective and oozes your brand personality.
Ask me to give you a fresh perspective. I throw myself in – deconstructing propositions, creating audience personas, getting under the skin of your organisation, to make sure your messages resonate with your audiences.
Need more than copy? Visit Lucas Studio.
Confidentiality means I can only share a snapshot of projects and clients here.
Get in touch to find out more – 07721 431031 or email email@example.com
Volunteer recruitment -
Samaritans needed more volunteers at night to listen to callers. I developed a series of copy concepts to recruit night volunteers, which were tested in research. The winning idea was developed into a successful campaign.
Email campaign -
Concepts and copy for an ongoing email trigger campaign to thank regular customers - and to encourage lapsed and infrequent cinemagoers to return to the big screen. Unable to use imagery from the films, copy took centre stage (quite right too!)
Corporate pensions -
I worked as part of a team to plan and create a website for employers who chose Zurich as their pension provider. Innovative content – including apps, videos, tools and animations – helped employees engage with their workplace pension. Who said pensions are boring!
My other projects for Zurich include B2B pensions, corporate risk, investment, salesforce tools and presentations, propositions development.
Trees Appeal 2020 -
The pandemic brought the issue of access to and our need for nature to the forefront. Quality green space is not only sparse but is declining. The green gap is growing wider. For this campaign I developed the creative theme, and wrote copy asking supporters to make a donation to help the charity campaign for more green space.
Projects for marketing materials across Halifax, Lloyds and Bank of Scotland brands -
Examples: Credit cards, Investing/share dealing, Car insurance, ISA, Contactless, Wealth International banking, Current account, Student account, SIPPs, Mortgages, Club Lloyds, General insurance, Business banking, Will writing, Help to Buy, Loans, Mobile Banking.
Media: emails, direct mail, leaflets, inserts, brochures, landing pages, website copy, online assets, in-branch literature.
The Children’s Trust is the UK's leading charity for children with brain injury. I work closely with the charity on projects including legacy campaigns, supporter appeals and their regular supporter magazine Inspire, shown here.
I am an experienced copywriter and communications specialist. After graduating I trained as a copywriter at a leading agency – cutting my teeth on clients including Barclays Bank and Habitat. And I’ve picked up awards in the UK, Europe and the USA.
I’ve led creative teams in agencies, worked client-side as head of a marketing communications team – and today I love working with my own clients and partners.
Please get in touch, it’d be great to hear from you – 07721 431031 firstname.lastname@example.org
"To put it simply, Helen is a pleasure to work with. Astute, professional and always calm under pressure. She has the ability to get under the skin of briefs and produce copy that’s spot on for tone across a wide variety of sectors - retail, charity and financial. She’s a great team player and gives confidence to all those working with her."
Orla Peters, Marketing Consultant, Aviva
Read more recommendations on my LinkedIn profile.
If you’d like to discuss a project or find out more, please call me on 07721 431031 or email email@example.com
I am based in Pershore, Worcestershire – working for clients around the UK.